PAKE-XP provides multiple marketing solutions for you that range from traditional to innovative marketing products that support your event. PAKE-XP leverages our more than 4 years of industry expertise with the unique needs of your event to provide a truly integrated approach to your marketing needs.
Custom and turnkey solutions include:
Market research analysis:
Market Research uses surveys/questionnaires to gather information from attendees and/or exhibitors that will be analyzed and interpreted in order to gain valuable attendee and exhibitor insights that lead to an enhanced experience.
An event’s brand does not only consist of the visual depiction, such as a logo or color palette, it also includes messaging and positioning as a way it is represented in the marketplace.
Traditional marketing support:
Most customers are using traditional marketing techniques, such as advertising, direct mail, and email marketing to attract attendees and create awareness of their event. PAKE-XP can provide development and execution support to supplement their current marketing team.
Some of PAKE’s current technology solutions create an additional communication/engagement channel for customers to connect with attendees and exhibitors.
Social Media interaction:
A social media strategy helps customers effectively participate in social media and social networking. PAKE has developed a number of tools that help our customers leverage social media to communicate and connect with attendees and exhibitors.
Measurement of results:
Metrics are critical to evaluating the effectiveness of marketing and communication tactics. It is important that measurements and metrics are established as early as possible.